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In 1948 Lew Morrison started Silver Horde manufacturing a 7 inch plug used for commercial fishing.  The success of his business came from an attention to quality.  Lew and Gladys, our founders, would always say “listen to the fishermen and deliver what they need”.  We still use the same philosophy today to deliver top quality products designed for and inspired by anglers.  Today we embrace the fishing fleets of the Pacific and fishermen across the United States and Canada and even into Europe.  We hope you enjoy our lures.


Silver Horde Fishing Supplies and Salmon for soldiers would like to thank Captain Aaron R. Blanchard for everything he did for our country and honor him by naming the 2017 Salmon for Soldiers Memorial Lure after him.

To learn more about Captain Aaron R. Blanchard

Click HEREor on the picture above.