Stay connected and follow us on Facebook!

In 1948 Lew Morrison started Silver Horde manufacturing a 7 inch plug used for commercial fishing.  The success of his business came from an attention to quality.  Lew and Gladys, our founders, would always say “listen to the fishermen and deliver what they need”.  We still use the same philosophy today to deliver top quality products designed for and inspired by anglers.  Today we embrace the fishing fleets of the Pacific and fishermen across the United States and Canada and even into Europe.  We hope you enjoy our lures.


Silver Horde Fishing Supplies and Salmon for soldiers would like to  thank SSG Larry I Rougle for everything he did for our country and honor him by naming the 2016 Salmon for Soldiers Memorial Lure after him.

To learn more about SSG Larry I Rougle Click HERE or on the picture above.